S A R A T O G A I N N

A Coastal Stay, Reimagined

Revitalizing a boutique hotel’s digital presence through photography, content, and cohesive branding.

The Saratoga Inn project focused on revitalizing a boutique hotel’s visual presence through a combination of photography, social media, and brand-aligned design. When I began, the Inn’s digital presence was limited and lacked a cohesive visual identity. My approach centered on reintroducing the space through warm, inviting imagery that highlighted the property, its amenities, and the overall guest experience.

I captured updated photography of the Inn’s interiors, exterior spaces, and featured offerings, then translated those visuals into curated Instagram content designed to feel experiential rather than promotional. In addition to digital work, I redesigned in-room print materials, including informational flyers and business cards, to create a consistent and polished brand across all touch points. The result is a more unified and engaging identity that reflects the charm, comfort, and character of the Saratoga Inn.

The Problem

The Saratoga Inn lacked an active social presence and a cohesive visual identity, making it difficult to connect with modern travelers and fully showcase the experience it offers.

The Solution

I reintroduced the brand through updated photography, curated Instagram content, and refreshed print materials, creating a warm, inviting identity that better reflects the Inn’s charm and guest experience.

Photography Direction

Focused on capturing the Inn through natural light, warm tones, and lived-in moments. The goal was to highlight comfort, detail, and atmosphere in a way that felt authentic and inviting rather than staged.

Instagram Content

Developed a series of posts designed to feel experiential rather than promotional. Content was curated to showcase the property, amenities, and overall stay, encouraging viewers to imagine themselves at the Inn.

Visual Identity

I developed a cohesive visual identity that captures the essence of the Inn’s coastal charm and approachable luxury. Crafted a muted, earthy color palette featuring soft sands, gentle blues, and warm neutrals, designed to evoke calmness and serenity. Complemented this with clean, modern typography to balance elegance with readability, ensuring the brand feels both sophisticated and inviting. The overall design direction prioritizes warmth, simplicity, and a relaxed, welcoming atmosphere, creating a consistent and memorable experience across all touch points, from digital platforms to print materials and on-site signage.

Print Materials

I had also redesigned in-room collateral, including informational flyers and business cards, to align with the updated visual identity. The materials were simplified and refined to create a more cohesive and polished guest experience.

Page updated

Google Sites

Report abuse